Introducing “Opportunities Australia” - an exciting new TV series on the Australia TV Network.
Companies in the export space, both large and small, take many different paths to promote their products, goods and services, and their I.P. in order to reach offshore markets.
Some companies become fully established in the Australian market before making an informed decision on expanding overseas, while others export because they come across an unexpected opportunity.
Entering or expanding into export markets delivers many benefits, starting with a better bottom line. Regardless of how companies arrive at their export decision, there are a number of issues to consider.
“Opportunities Australia” the series, is all about highlighting these businesses, the people behind them, and how they have found a niche in very tough economic times. Being able to develop and grow these overseas opportunities will enable the businesses to employ more people and further their capacity and capability within their industry.
Initially this new series will highlight these stories both here in Australia and to potentially new trading partners in the Asia Pacific region through the Australian Television Network. We are investigating other opportunities in the Middle East, Europe and the Americas.
The series is made up of 5 minute interstitials, hosted by Jill Singer, a well known and respected journalist, who introduces each participating company, gives a brief background / history of where the company started / came from and how they have developed key markets and grown their respective businesses.