Horizon Films are currently producing a new innovative TV series called "Opportunties Australia", which will profile Australian companies who are exporting or export ready and wish to showcase their developing skills and processes in the Asia Pacific region. Their stories will provide valuable insight in to the creative mindset of these entrepreneurial enterprises.
"Opportunities Australia" consists of a series of five minute interstitials will be hosted and presented in a factual, informative and entertaining style by television journalist and presenter, Mimi Kwa. Mimi has presented for the ABC's
News and current affairs, Channel Nine News and ACA, and the Australia Network News. Her style is warm, authoritative and knowledgeable. Paul Green, co-founder and owner of Horizon Films said “Ms Kwa is a versatile presenter and interviewer who connects with both subject and audience across age, demographic, and nationality”.
Broadcast on the Australia Network of the ABC (formerly ABC Asia Pacific), the programs are designed to provide exporters with free media on prime-time television in the Asia Pacific region, promoting Aussie companies and products to the Australia Network’s audience of some 46 million people. Participating companies pay no media or air-time fees for multiple screenings of their programs but under the deal brokered by Horizon Films, companies pay the cost of producing the episodes. Paul Green remarked “air-time is by far the major cost of television advertising and the retail cost for exposure in front of an audience of this size would typically be astronomical”. The Australia Network is a free-to-air international satellite television service operated by the ABC with a footprint of over a billion people. The television and online service broadcast 24 hours, 7 days per week, to 46 countries in Asia, the Pacific and the Indian sub-continent.
“Opportunities Australia” the series is being produced with the support of Austrade and ‘Brand Australia’, which is a new marketing initiative funded by Austrade. Both recognise the value that an on-going series like this has in promoting Australian business to the region.
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